LEDVANCE is celebrating its tenth anniversary with a significant milestone: the launch of its first fully AI-generated campaign, “Your Vision. Our Light.” The campaign was designed to demonstrate LEDVANCE’s dedication to creative excellence, bold innovation, and customer focus.
The new campaign is an evolution of LEDVANCE’s brand core: “Power Through Light,” introduced in 2024.
“Power Through Light” saw LEDVANCE shift from product-focused communication towards emotion-based brand building, leveraging light as a source for positive change. In 2025, this strategic realignment was recognized with four prestigious German Brand Awards, including “Brand Strategy of the Year” and “Corporate Brand of the Year.” “Your Vision. Our Light.” builds on the success of “Power Through Light”, placing customers’ individual needs at the center of the narrative.
Empowering partners through visionary lighting
The “Your Vision. Our Light.” campaign is specifically targeted at LEDVANCE’s project customers as the company works towards becoming a project house. The campaign is underpinned by the belief that every successful lighting project begins with a unique vision. LEDVANCE is a partner that recognizes, interprets, and brings these visions to life via lighting solutions. “Your Vision. Our Light.” is more than a slogan; it is a promise to put customer excellence above all else, and to develop solutions that are precisely tailored to every customer’s unique needs. While the campaign is primarily aimed at project customers, its diverse visuals ensure that it still resonates with all audiences.
Human stories shaped by AI, told with integrity
For the first time, LEDVANCE introduced AI-generated characters based on real, diverse datasets to authentically reflect a mosaic of people from all over the world.
“Every aspect of this campaign is designed to reflect our customers’ expectations, preferences, and experiences,” saud Vivian Lee-Lauss, Head of Global Branding and Communications at LEDVANCE. “We are combining innovation and technology with a human touch, always keeping people at the center, and ensuring that our communication is both forward-thinking and authentic.”
The company also made a conscious decision to preemptively label the campaign as AI-generated content, ahead of any official AI-labeling requirements. This step underscores a commitment to transparency and responsible communication.
Campaign logo as a symbol of creativity
A central element of the campaign is its logo, the Supersign. This orange glass element represents the brand’s creative identity. The Supersign utilizes LEDVANCE’s existing brand colors and logo, while drawing focus towards the eyes of the AI-generated characters.
Omnichannel rollout and international reach
The “Your Vision. Our Light.” campaign launched in 25 key markets globally. Creative assets are being activated across multiple channels, including the LEDVANCE website, LinkedIn, Instagram, Facebook, and YouTube, supported by targeted media investments to maximise visibility and engagement.
With this omnichannel approach, LEDVANCE aims to set new benchmarks for brand engagement and to further strengthen its position as a digital pioneer in the lighting industry.
Vivian Lee-Lauss shared more about the evolution of the brand and the “Your Vision. Our Light.” campaign in a video marking LEDVANCE’s 10th anniversary at Light + Building 2026, viewable here:
